Amplitude is a product analytics platform founded in San Francisco in 2012 and listed on Nasdaq in 2021, known for its event-driven model with funnel, retention, path analysis, and A/B testing. The free tier offers 10,000 monthly events and Growth starts around $49-99 per month, making it a top choice for SaaS product teams.
📊 Analytics
Compare 51 analytics service providers covering web analytics, product analytics, and user behavior analysis tools.
Fathom Analytics is a privacy-first website analytics tool founded in 2018 by Jack Ellis and Paul Jarvis in Canada, tracking traffic without cookies with a script of only about 2KB and native GDPR compliance, serving as a privacy-friendly alternative to Google Analytics.
FullStory is a Digital Experience Intelligence (DXI) platform founded in 2014 in Atlanta, known for zero-config auto session recording, AI anomaly detection, and search-style analytics, with paid plans starting at about $199/month.
Heap is a product analytics platform based in San Francisco that pioneered auto-capture technology, recording every user interaction without instrumentation and enabling retroactive analysis. It offers segmentation, funnel/retention analysis, and data warehouse integrations, trusted by 6,000+ companies.
Hotjar, founded in 2014 and headquartered in Malta, is one of the most popular user behavior and feedback platforms, combining heatmaps, session recordings, surveys, feedback widgets, and funnels. The free plan records 35 sessions per day, and the platform serves 1,000,000+ websites.
Matomo (formerly Piwik) was founded by Matthieu Aubry in 2007 in Auckland, New Zealand, as an open-source web analytics platform with 100% data ownership, used by 1,000,000+ websites, offering self-hosted and cloud deployment with GDPR compliance by default.
Microsoft Clarity is a free user behavior analytics tool launched by Microsoft in 2020, offering unlimited session recordings, click/scroll heatmaps, and rage-click detection with seamless Google Analytics 4 integration, now merging into the GA4 ecosystem.
Mixpanel was founded in San Francisco, United States in 2009 as a leading event-driven product analytics platform, serving 26,000+ business customers, covering events, funnels, retention, cohorts, A/B testing, and messaging, with a free plan of 100,000 MTU per month.
Plausible is an open-source, privacy-friendly web analytics tool founded in 2019 in Tallinn, Estonia, with an about 1KB script, no cookies, and out-of-the-box GDPR compliance, with cloud hosting from $9/month and free self-hosting, used by 1,000,000+ websites.
Woopra is a customer journey analytics platform that tracks user behavior across channels and unifies website, app, email, and support data into a single customer view for SaaS and e-commerce teams.
PostHog is an open-source product analytics platform founded in 2020 in San Francisco, USA, combining product analytics, session recording, feature flags, and A/B testing in one platform, with free self-hosting and cloud hosting, and 30,000+ GitHub stars.
Adobe Analytics is an enterprise-grade, cross-channel data analytics platform that evolved from Omniture, acquired by Adobe in 2009 for $1.8 billion and adopted by over 80% of top global retail brands. Its dozen-plus attribution models and Adobe Sensei AI make it the standard analytics foundation for large retailers, media, and financial firms.
Fathom Analytics is a privacy-first website analytics tool founded in Canada in 2018, tracking traffic without cookies with a script of only about 2KB and native GDPR compliance, while offering event-tracking APIs and webhooks for engineering integration, with subscriptions starting at about $14/month.
FullStory is a Digital Experience Intelligence platform founded in 2014 in Atlanta, focused on experience analytics and data insight through auto session capture, AI signals, and funnel and cohort analysis, with paid plans starting at about $199/month.
Google Tag Manager (GTM) is Google's free tag management system with 200+ built-in templates, letting you deploy GA4, Google Ads, and Facebook Pixel tags without editing code. It loads asynchronously at about 50KB and supports preview mode, versioning, and Server-Side Tagging.
Heap Analytics is Heap's product analytics platform focused on data analysis and auto-instrumentation, capturing every user event with a single integration. It offers event, funnel, and retention analysis, session replay, SQL querying, and warehouse integrations, with a free tier of 5,000 events per month.
Hotjar, founded in 2014 and headquartered in Malta, is a user behavior analytics platform examined here from a deep-dive angle on heatmaps and behavioral analysis. It provides click, move, and scroll heatmaps plus session replay, with a free plan of 35 sessions per day.
Founded in 2016 in Boston, Massachusetts, LogRocket is a frontend monitoring and session replay platform for web developers that captures console logs, network requests, Redux/Vuex state, and performance metrics, with 1,000 recorded sessions free per month.
Pirsch Analytics is a privacy-first web analytics tool founded in 2021 in Vienna, Austria, using no cookies with an about 4KB script, server-side tracking, and open-source self-hosting, with cloud plans from about $8/month.
Segment is the pioneer of the customer data platform (CDP) category, founded in 2011 in San Francisco, California, USA, and acquired by Twilio for $3.2 billion in 2020, routing customer events to 400+ destinations through a single API across Connections, Protocols, Engage, and Unify.
Clicky is an established real-time web analytics tool launched in 2005 by Roxer Software, known for visitor-level tracking, heatmaps, and session recording, with a free plan covering about 3,000 page views per day.
Crazy Egg is a user behavior visualization analytics tool founded in 2005, known for click heatmaps, scroll maps, session recording, and built-in A/B testing, with Basic plans from about $29/month to help websites optimize conversion.
Heatmap.com is a US-based AI behavioral analytics and ecommerce conversion-optimization platform trusted by 1,000+ ecommerce brands. It auto-generates heatmaps and reports, supports session recordings, funnels, and element-level revenue attribution, and connects to major AI assistants via MCP.
StatCounter is an established free web statistics service founded by Aodhan Cullen in Dublin, Ireland, in 1999, with 2,000,000+ users, a free tier of about 1,000,000 page views per month, real-time visitor and path analysis, and an embeddable visitor counter.