Xero is a leading global cloud accounting platform founded in Wellington, New Zealand in 2006, serving 3 million+ paying subscribers, known for AI bank reconciliation, 160+ currency support, and a 1,000+ integration ecosystem, preferred by SMBs and accountants.
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QuickBooks by Intuit is the most widely used SMB accounting software, serving over 7 million businesses. From Simple Start at $30/month, it covers bookkeeping, invoicing, payroll, and tax filing — a benchmark for US market finance.
Billy is a cloud accounting software founded in 2009 in Copenhagen, Denmark, and part of the Visma group since 2018. With deep VAT and bank-connection localization across Denmark, Sweden, Norway, and Finland, its free plan handles invoicing while paid plans start at DKK 29/month, making it the accounting choice for Nordic SMBs.
Zoho Books is the online accounting platform launched by Zoho in 2011, covering invoicing, bank reconciliation, multi-currency, and tax management, deeply integrated with 60+ Zoho ecosystem apps, with Standard at about $10/org/mo, making it a high-value finance solution for small and mid-sized businesses.
FreshBooks is a cloud accounting platform founded in Toronto, Canada in 2003, serving freelancers and SMBs with easy-to-use invoicing, time tracking, and expense management for over 10 million users worldwide.