Umami now positions itself as "Open-Source Web and Product Analytics", bringing acquisition, behavior, conversion, retention, and revenue into one privacy-first platform - no cookies, no personal data - available self-hosted or as Umami Cloud, with an official MCP server.
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Google Analytics Alternatives Compared: GA4 vs Plausible vs Umami vs Matomo
Google Analytics Alternatives Compared: GA4 vs Plausible vs Umami vs Matomo Before comparing tools, separate two categor...