A domain name sets the starting point for brand reach and SEO. This article lays out a systematic naming strategy across brand words, keywords, memorability, and spellability, plus a self-check list.
Great domains disappear quickly. This article covers pre-registration availability research: WHOIS/RDAP lookups, history checks, bulk screening, expiry monitoring, and pre-registration planning.
Registering common misspellings (typo domains) of your primary domain and forwarding them to your main site is a low-cost defensive strategy that prevents visitor loss and typosquatting abuse.
When your ideal .com is taken, choosing a fitting extension, checking whether the domain is really in use, making an offer, renaming with intent, and locking in across extensions are the five paths to the domain you want.
AI prompt template and resources for Domain Planning
A comprehensive comparison of popular domain extensions (TLDs) covering features, use cases, pricing, and SEO impact.
A complete guide to domain registration and purchase — registrar comparison, buying process, and post-purchase configuration.
A pre-launch domain selection checklist covering brand, TLD, trademark, privacy and renewal cost, with a quantified scoring system and the most common traps.