Splitbee is a modern web and product analytics tool founded in Germany in 2020, offering event tracking, funnels, retention, A/B testing, and heatmaps with an about 5KB script, a free tier of about 10,000 events per month, and a GPL open-source self-hostable core.
Freshmarketer is the marketing automation and conversion-rate-optimization (CRO) platform from Freshworks, offering behavioral email, A/B testing, heatmaps, and lead scoring with native Freshsales CRM integration; a free plan is available and paid tiers run about $19-79/month.
Benchmark Email is an email marketing platform by Polaris Software known for its zero-code drag-and-drop editor and Chinese interface, letting SMBs start sending on a free plan.
Thrive Themes is a WordPress conversion optimization toolkit founded in 2013, with Thrive Suite integrating 10+ plugins, 290+ landing page templates, and A/B testing focused on turning visitors into customers.
Swipe Pages is a mobile AMP landing page builder founded in 2014, serving 10,000+ customers with sub-2-second page loads, built-in AI page creation, and A/B testing designed for ad conversion optimization.
Landingi is an AI-powered landing page platform founded in 2014 in Warsaw, Poland, offering 300+ templates and 100+ integrations to build high-converting marketing pages within 5 minutes.
GetResponse is an all-in-one marketing platform founded in 1998 in Gdansk, Poland, serving 350K+ business customers, with a landing page builder offering 200+ templates, A/B testing, and deep email integration, plus a 30-day free trial.
Kentico is an all-in-one Digital Experience Platform (DXP) founded in Brno, Czech Republic in 2003. Built on the .NET stack, it combines CMS, digital marketing and e-commerce, serving 1000+ enterprise customers and suiting mid-to-large enterprises seeking integrated digital experiences.
ClickFunnels is a sales funnel platform founded by Russell Brunson in 2014, offering drag-and-drop landing pages, order pages and automation from $97/month, a mainstream choice for digital products and courses.
Mailercloud is an email marketing and SMTP relay platform for SMBs, offering a drag-and-drop editor, behavioral triggers, A/B testing, and detailed reporting at an affordable price.
Crazy Egg is a user behavior visualization analytics tool founded in 2005, known for click heatmaps, scroll maps, session recording, and built-in A/B testing, with Basic plans from about $29/month to help websites optimize conversion.
MailerLite was founded in 2006 and is headquartered in Lithuania, serving 700K+ users as an email marketing and automation platform. With 1,000 contacts free and paid plans from $9/month, its visual automation workflows make it a high-value choice for SMBs and creators.
Campaign Monitor was founded in 2005 and is headquartered in Sydney, Australia, as an email marketing and marketing automation platform. Drag-and-drop editing, visual customer journeys, and a transactional email API help brands run effective email marketing.