Hotjar is a user experience and behavior analytics tool founded in Malta in 2014, using heatmaps, session recordings, surveys, and feedback widgets to understand real visitor behavior across more than 1 million websites worldwide.
Hotjar, founded in 2014 and headquartered in Malta, is a user behavior analytics platform examined here from a deep-dive angle on heatmaps and behavioral analysis. It provides click, move, and scroll heatmaps plus session replay, with a free plan of 35 sessions per day.
FullStory is a Digital Experience Intelligence platform founded in 2014 in Atlanta, focused on experience analytics and data insight through auto session capture, AI signals, and funnel and cohort analysis, with paid plans starting at about $199/month.
Microsoft Clarity is a free user behavior analytics tool launched by Microsoft in 2020, offering unlimited session recordings, click/scroll heatmaps, and rage-click detection with seamless Google Analytics 4 integration, now merging into the GA4 ecosystem.
Matomo (formerly Piwik) was founded by Matthieu Aubry in 2007 in Auckland, New Zealand, as an open-source web analytics platform with 100% data ownership, used by 1,000,000+ websites, offering self-hosted and cloud deployment with GDPR compliance by default.
Hotjar, founded in 2014 and headquartered in Malta, is one of the most popular user behavior and feedback platforms, combining heatmaps, session recordings, surveys, feedback widgets, and funnels. The free plan records 35 sessions per day, and the platform serves 1,000,000+ websites.
FullStory is a Digital Experience Intelligence (DXI) platform founded in 2014 in Atlanta, known for zero-config auto session recording, AI anomaly detection, and search-style analytics, with paid plans starting at about $199/month.
Splitbee is a modern web and product analytics tool founded in Germany in 2020, offering event tracking, funnels, retention, A/B testing, and heatmaps with an about 5KB script, a free tier of about 10,000 events per month, and a GPL open-source self-hostable core.
Metrical is a US-based privacy-friendly lightweight web analytics tool offering event tracking, heatmaps, and session recording, with a tracking script of about 1-2KB, cookie-less compliance by default, and a free plan to get started.
Crazy Egg is a user behavior visualization analytics tool founded in 2005, known for click heatmaps, scroll maps, session recording, and built-in A/B testing, with Basic plans from about $29/month to help websites optimize conversion.
Clicky is an established real-time web analytics tool launched in 2005 by Roxer Software, known for visitor-level tracking, heatmaps, and session recording, with a free plan covering about 3,000 page views per day.
Open Web Analytics (OWA) was created by Peter Adams in 2006 as an open-source, PHP/MySQL self-hosted web analytics framework under the GPL license, with built-in heatmaps and click tracking, serving as a classic self-hosted alternative to Google Analytics.