Kit (formerly ConvertKit) is an email marketing platform for content creators, headquartered in Boise, Idaho, United States, loved by bloggers and YouTubers for tag-based subscriber management and a creator-friendly experience.
ConvertKit (rebranded as Kit in 2024), founded in 2013 and headquartered in Boise, Idaho, is an email marketing platform built for content creators, serving 500K+ creators. It is known for tag-based subscriber management, visual automation workflows, and digital product delivery across blogging, YouTube, podcasting, and online education.