Microsoft Clarity is a free user behavior analytics tool launched by Microsoft in 2020, offering unlimited session recordings, click/scroll heatmaps, and rage-click detection with seamless Google Analytics 4 integration, now merging into the GA4 ecosystem.
Matomo (formerly Piwik) was founded by Matthieu Aubry in 2007 in Auckland, New Zealand, as an open-source web analytics platform with 100% data ownership, used by 1,000,000+ websites, offering self-hosted and cloud deployment with GDPR compliance by default.
