Hotjar, founded in 2014 and headquartered in Malta, is one of the most popular user behavior and feedback platforms, combining heatmaps, session recordings, surveys, feedback widgets, and funnels. The free plan records 35 sessions per day, and the platform serves 1,000,000+ websites.
Pendo is a product experience platform founded in 2013 in Raleigh, North Carolina, USA, unifying product analytics, in-app guidance, NPS feedback, and session replay, with a valuation over $2.5B and 10,000+ enterprise customers.
Mouseflow was founded in Copenhagen, Denmark in 2010 as a pioneer in session recording and heatmap analytics, known for cursor heatmaps and form analytics, serving 50,000+ customers with EU data residency and GDPR compliance.