SEO Optimization

SEO Optimization Guide

AI Prompt Template

Create an SEO optimization plan.
- Site Name: [Name] | Type: [Corporate/E-commerce/Blog]
- Target Keywords: [3-5] | Target Market: [Global/China]

Output: On-page SEO, technical SEO (structured data/sitemap/robots.txt), content strategy, Search Console setup.

Structured Data (JSON-LD)

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Company Name",
  "url": "https://www.example.com",
  "logo": "https://www.example.com/assets/logo.svg"
}

SEO Is Engineering, Not Magic

Many people think SEO is about keyword stuffing and buying backlinks. That might have worked a decade ago, but modern search engines are sophisticated enough to evaluate content quality directly.

SEO is about helping search engines understand your site — and convincing them it's worth recommending.

Technical SEO Foundations

Help Search Engines Find Your Pages

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url><loc>https://example.com/</loc><priority>1.0</priority></url>
  <url><loc>https://example.com/services</loc><priority>0.8</priority></url>
</urlset>

# robots.txt
User-agent: *
Disallow: /admin/
Disallow: /api/
Sitemap: https://example.com/sitemap.xml

Help Search Engines Understand Your Content

Structured data is the most direct way to help search engines understand your pages. Add it while writing the page, not as an afterthought.

For comparison sites, Product and FAQ schema types are most useful:

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Alibaba Cloud ECS",
  "offers": {
    "@type": "Offer",
    "price": "99",
    "priceCurrency": "CNY"
  }
}

Content Strategy

Write What People Search For

Before writing a single word, spend 15 minutes on keyword research. Find out what people actually search for, not what you assume they search for.

New sites should start with long-tail keywords — lower volume but clearer intent. Build authority there before targeting broader terms.

Content Structure

SEO-friendly content has clear information hierarchy:

• H1: includes core keyword, accurately describes content
• H2/H3: breaks down dimensions, naturally incorporates related terms
• Paragraphs: one point per paragraph, 100-200 words
• Lists: ideal for comparisons and step-by-step instructions

Measuring SEO

Don't expect rankings on day one. SEO is cumulative — as content and trust build, rankings follow.

One Piece of Advice

Treat every piece of content as an answer to a specific search question. If you answer it better than the current top result, rankings will come.