Technical SEO

Fundamentals

  • Each page has a unique <title> tag (50-60 characters)
  • Each page has a unique <meta name="description"> (120-160 characters)
  • HTTPS enabled (valid SSL certificate)
  • robots.txt configured correctly, allowing search engine crawling
  • sitemap.xml generated and submitted to Google Search Console
  • Canonical URL set (<link rel="canonical">)
  • hreflang tags added (multilingual sites)

Page Structure

  • Semantic HTML tags used (<header>, <nav>, <main>, <article>)
  • One and only one <h1> per page
  • Proper heading hierarchy: h1 → h2 → h3
  • Images have descriptive alt attributes
  • Internal links use meaningful anchor text

Performance

  • Page load time < 3 seconds (test with PageSpeed Insights)
  • Images compressed (WebP format preferred)
  • CSS/JS minified and combined
  • Browser caching enabled (Cache-Control)
  • CDN used for static assets

Mobile

  • Mobile-friendly (test with Mobile-Friendly Test)
  • Viewport meta tag set correctly
  • Buttons/links easily tappable on mobile
  • Font size readable on mobile devices

Content SEO

  • Content is original and valuable
  • Target keywords appear in title, h1, and first paragraph
  • Content length >= 800 words (ideal 1500-2000)
  • Images use descriptive filenames (e.g., cloud-server-setup.jpg not IMG001.jpg)
  • Internal links well-distributed with natural anchor text
  • Structured data (JSON-LD) added
  • Open Graph tags added (social sharing optimization)
  • Twitter Card tags added

Link SEO

  • Check for broken links and 404 errors
  • External links use rel="noopener" or rel="nofollow" where appropriate
  • Quality backlink building strategy
  • Site submitted to major search engines (Google, Bing)
  • Monitor brand keyword rankings

Ongoing Optimization

  • Regularly update website content
  • Update sitemap when adding new pages/articles
  • Regularly check Google Search Console for issues
  • Monitor ranking changes and adjust strategy
  • Stay informed about search engine algorithm updates