Company Overview
Craft (Craft Docs) is a modern document editing and knowledge management application built for the Apple ecosystem, founded in 2018 by Balint B., Viktor G., and Attila C. in Budapest, Hungary. Known for its elegant design, fluid editing experience, and powerful document organization capabilities, Craft has earned a strong reputation among Apple users.
Craft supports rich text editing, Markdown shortcuts, nested document hierarchies, cross-document linking, and rich media embeds, enabling individuals and teams to efficiently create, organize, and share knowledge content. In 2023, Craft launched its Web version, extending its reach beyond the Apple ecosystem.
Related providers: craft-docs
Core Products
| Product | Description |
|---|---|
| Craft Docs | Modern document editor with rich text and Markdown support |
| Craft AI | AI-powered writing assistance, summarization, and content optimization |
| Craft Spaces | Document space management with multi-level organization and collaboration |
| Craft for Web | Web-based document editor for cross-platform access |
| Craft API | Open API for third-party integrations and automation |
Key Competitors
Craft's main competitors in the document editing and knowledge management space include:
| Competitor | Key Difference |
|---|---|
| Notion | All-in-one collaboration platform with stronger database and project management |
| Coda | Deep document-spreadsheet integration for complex workflows |
| Roam Research | Bi-directional linking and block-level references for PKM users |
| Bear | Lightweight Markdown note-taking app with native Apple experience |
| Ulysses | Long-form writing editor focused on authors |
| iA Writer | Minimalist writing interface for distraction-free creation |
Market Position
Craft positions itself as "the most beautiful document editor in the Apple ecosystem," with outstanding visual design, native app experience, and intuitive interaction as its core strengths. Compared to Notion's comprehensive but more complex approach, Craft pursues a more focused document editing path, particularly appealing to Apple users who value writing experience and visual aesthetics. Craft Spaces also enables light team collaboration, striking a good balance between personal knowledge management and small team productivity.
