Company Overview
HitPay is a Singapore-based fintech company founded in 2016 by Aditya Haripurkar. The company specializes in providing all-in-one payment solutions for e-commerce businesses and SMEs across Southeast Asia. HitPay simplifies the complex and fragmented payment landscape of Southeast Asia, enabling merchants to accept a wide range of local payment methods through a single platform — including credit cards, debit cards, online banking transfers, e-wallets, and over-the-counter payments.
Related Provider: HitPay Payment Provider
Founders & History
HitPay was founded in 2016 by Aditya Haripurkar in Singapore. With extensive experience in the payments and fintech industry, the founder recognized the challenges posed by the fragmented Southeast Asian payment market. The company's mission is to help SMEs and e-commerce merchants across Southeast Asia overcome the complexity of diverse payment methods and settlement processes through a unified payment platform.
Milestones
- 2016: HitPay founded in Singapore
- 2017: Core payment gateway product launched, supporting Singapore local payment methods
- 2019: Expanded to Malaysia, Indonesia, Thailand, and other Southeast Asian countries
- 2020: Integrated popular SEA e-wallets including GrabPay and ShopeePay
- 2021: Secured Pre-Series A funding to accelerate regional expansion
- 2023: Launched HitPay for Platforms — payment solutions for marketplaces and SaaS
- 2024-2026: Ongoing payment experience optimization, expanded more SEA local payment channels
Product Portfolio
| Product | Description |
|---|---|
| Payment Gateway | Core online payment processing with multi-country credit card and local payment support |
| Recurring Billing | Subscription management and recurring payment functionality |
| Payment Links | Quick payment collection via shareable links, no development required |
| Platform Payments | Split payment solutions for Marketplaces and SaaS platforms |
| Fraud Protection | Rule-based transaction risk management engine |
Core Strengths
- Deep Localization: Comprehensive coverage of Singapore, Malaysia, Indonesia, Thailand, Philippines, and other key SEA markets
- Easy Integration: Plug-and-play plugins and APIs with seamless integration for Shopify, WooCommerce, and other major e-commerce platforms
- Transparent Pricing: 2.5% standard rate with no hidden fees, multi-currency settlement support
- Rich Payment Methods: Access to popular local e-wallets, online banking, and over-the-counter payment options across SEA countries
