Company Overview

Miro (formerly RealtimeBoard) was founded in 2011 by Andrey Khusid and Oleg Shchelin, with dual headquarters in Amsterdam, Netherlands and San Francisco, California. Miro is the world's leading online collaborative whiteboard platform, offering an infinitely zoomable digital canvas for brainstorming, diagramming, agile planning, user story mapping, mind mapping, and more. As of 2025, the company is valued at approximately $17.5 billion, serving over 60 million users worldwide β€” including 90% of the Fortune 100.

Related providers: miro

Core Products

🎨 Collaborative Whiteboard

  • Infinite Canvas β€” Unlimited zoomable digital whiteboard for brainstorming, design, and planning
  • Smart Diagramming β€” Intelligent diagramming with smart connectors and auto-layout
  • Sticky Notes & Comments β€” Digital sticky notes, comments, and @mentions for async collaboration
  • Timer & Voting β€” Synchronous and asynchronous team collaboration tools

πŸ€– AI Features

  • Miro Assist AI β€” AI-powered mind map generation, summarization, and content expansion
  • Miro AI β€” Intelligent image generation, text optimization, and automated layout
  • AI Template Suggestions β€” Smart whiteboard template recommendations based on use case

πŸ”Œ Platform & Ecosystem

  • Miro Apps β€” Third-party applications and integrations marketplace
  • Developer Platform β€” Open API and SDK for custom app development
  • Miro SmartView β€” Embeddable whiteboard views for third-party applications

πŸ“‹ Templates & Frameworks

  • Agile Frameworks β€” Scrum boards, Sprint retrospectives, user story mapping
  • Design Thinking β€” Empathy maps, customer journey maps, service blueprints
  • Diagrams β€” UML, BPMN, architecture diagrams, network topology
  • Strategic Planning β€” SWOT analysis, OKR tracking, business model canvas

Core Strengths

Infinite Canvas: Digital collaboration at any scale β€” from simple brainstorming to complex enterprise architecture
Extensive Template Library: Hundreds of pre-built templates for agile, UX design, strategy, education, and more
Deep Integrations: Seamless integration with Jira, Confluence, Slack, Microsoft Teams, Notion, Google Workspace
Sync & Async: Supports both real-time synchronous collaboration and asynchronous editing for distributed teams

Major Competitors

  • Figma FigJam β€” Figma's online whiteboard product, deeply integrated with design tools
  • MURAL β€” Whiteboard platform focused on design thinking and agile collaboration
  • Lucidchart β€” Professional diagramming and visual collaboration platform
  • Microsoft Whiteboard β€” Microsoft's free collaborative whiteboard, deeply integrated with Microsoft 365