Overview

Omnisend was founded in 2014, headquartered in Vilnius, Lithuania, and is a leading e-commerce marketing automation platform. Unlike general email marketing tools, Omnisend focuses on e-commerce from the start, unifying email marketing, SMS marketing, push notifications, and social retargeting into multi-channel automation workflows.

Omnisend provides pre-built e-commerce automations (cart recovery, welcome sequences, abandoned cart follow-ups), a visual automation builder, AI send-time optimization, and product recommendations, with deep integrations for Shopify, WooCommerce, and BigCommerce. The free plan supports 250 contacts, with paid plans billed by contacts. For e-commerce automation, see email automation marketing workflows; this page belongs to the automation tool providers category.

Key Strengths

  • E-commerce native: Features are designed around e-commerce with cart recovery and abandoned cart follow-ups out of the box.
  • Multi-channel integration: Email, SMS, and push notifications unified for wider reach.
  • Deep integrations: Native integrations with Shopify, WooCommerce, and BigCommerce.
  • AI optimization: Send-time optimization and product recommendations boost conversion and ROI.
  • Pre-built templates: 5+ e-commerce automation workflows with forms and popups for fast starts.

Product Ecosystem

Multi-channel Automation

Email, SMS, push, and social retargeting in unified workflows covering acquisition to repurchase.

E-commerce Integrations

Deep integrations with Shopify, WooCommerce, BigCommerce, and more.

Automation Builder

Visual conditional branching and triggers with AI send-time optimization and product recommendations.

Acquisition & Analytics

Form and popup acquisition tools with e-commerce analytics and ROI tracking.

Limitations

  • Limited for non-ecommerce: Less versatile than general marketing platforms.
  • Paid advanced features: Advanced automation requires Pro and above.
  • Restricted free plan: Only 250 contacts with limited features.
  • Basic landing pages: Landing page builder is simple with limited customization.
  • Restricted in China: Access speed in China is affected by network conditions.

Use Cases

  • Shopify/WooCommerce sellers (★★★★★): Deep integrations with pre-built e-commerce automation.
  • Cart recovery (★★★★★): Automated abandoned cart and browse recovery.
  • Multi-channel e-commerce marketing (★★★★☆): Unified email + SMS + push outreach.
  • Repurchase and membership (★★★★☆): Welcome sequences, membership emails, and loyalty marketing.
  • Non-ecommerce industries (★★★☆☆): Evaluate Mailchimp or Sendinblue.

Pricing

Plan Price Notes
Free Free Up to 250 contacts with limited features
Standard $16/month From 500 contacts, core automation
Pro $59/month Advanced automation and more features; see official website

Note: Pricing is a reference; the latest pricing is on the Omnisend official website.

FAQ

  • How is Omnisend different from Mailchimp? Omnisend focuses on e-commerce multi-channel automation, while Mailchimp is more general; for e-commerce selection, see the email marketing platform guide.
  • Is there a free plan? Yes, the free tier supports 250 contacts; more contacts are billed by plan; for platform selection, see the email marketing platform guide.
  • Which e-commerce platforms are supported? Deep integrations with Shopify, WooCommerce, and BigCommerce; see email automation marketing workflows.
  • How do I do cart recovery? Pre-built abandoned cart workflows with AI send-time optimization improve recovery; for automation setup, see email automation marketing workflows.
  • Is it suitable for non-ecommerce? Mainly for e-commerce; non-ecommerce teams may evaluate Sendinblue.