Serpstat

Overview

Founded by Aleks L. in 2016 and headquartered in Limassol, Cyprus, with a team originally assembled remotely from Ukraine, Serpstat is a high-value all-in-one SEO platform in the communication & collaboration category. Its database covers 1.50B domains, 8.62B keywords, 529B backlinks and Google SERPs for 230 countries, serving more than 1.1M users.

Serpstat's core strategy is "features close to leading tools at a lower price": a single platform integrates keyword research, site audits, backlink analysis, rank tracking, competitor and PPC analysis, plus an API that explicitly allows data reselling. It is popular among SMBs and digital marketing agencies.

Key Strengths

• Substantial database: 1.50B domains, 8.62B keywords, 529B backlinks and 230 countries, supporting multilingual, multi-market keyword research. See keyword research.
• High value: Entry pricing well below Ahrefs and SEMrush plus a 7-day free trial of all features, ideal for budget-conscious teams. Compare in SEO tool comparisons.
• All-in-one coverage: Keywords, audits, backlinks, rankings, competitor and PPC analysis in one platform, reducing multi-tool switching.
• Global rank tracking: Mobile and desktop rank monitoring across 230 countries, with free project migration from other platforms.
• API friendly: An SEO data API that supports data reselling, suited to agencies and developers building data products.

Product Ecosystem

Keyword Research

Analyzes search volume, keyword difficulty and cost per click from Google data across 230 countries, supporting bulk export and long-tail keyword mining.

Site Audit

Automatically scans on-site technical SEO issues, sorts them by priority and supports scheduled checks and issue trend tracking. Pair with the technical SEO checklist.

Backlink Analysis

Analyzes site backlink profiles from 529B backlinks to find link building opportunities. See link building strategies.

Rank Tracker

Keyword rank monitoring across 230 countries on mobile and desktop, with competitor tracking and project migration from other platforms.

Competitor & PPC Analysis

Identifies real search competitors and analyzes their ads and keyword strategies to accelerate PPC campaign creation.

Serpstat API

Supports data integration, automated workflows and enterprise customization; data reselling is explicitly allowed for building data products.

Limitations

• Database still trails leaders: Backlink and keyword scale is below Ahrefs (42 billion+ backlinks), with gaps in niche languages and long-tail data.
• Advanced features need higher tiers: Extended audits and larger keyword quotas require higher-tier plans, with costs rising as usage grows.
• Limited Chinese localization: Chinese interface, documentation and community support are limited, relying mainly on English materials.
• Some data not real-time: Backlink and other data update with delays, requiring complementary tools.

Use Cases

• Budget-conscious SEO teams (★★★★★): Get all-in-one capability at about half the price of leading platforms. See SEO best practices.
• SMBs & startups (★★★★★): One-stop routine SEO coverage with a low-risk 7-day free trial.
• Digital marketing agencies （★★★★☆）: API data reselling and multi-user accounts suit client delivery and data productization.
• Teams needing massive backlink data （★★★☆☆）: Limited database; pair with Ahrefs.

Pricing

Note: A 7-day free trial of all features is available and annual billing offers discounts; prices are approximate published rates, refer to the official website for current quotes.

FAQ

• Is Serpstat free? A 7-day free trial of all features and a free plan with limited requests are available; paid plans start at about $59/month. Compare in SEO tool pricing comparisons.

• How large is the database? The platform covers 1.50B domains, 8.62B keywords and 529B backlinks across 230 countries, suitable for multilingual market research; see the multilingual e-commerce guide.

• How does it compare with Ahrefs and SEMrush? Data scale and update frequency lag the leaders, but pricing is friendlier with a lower entry barrier; pair with Ahrefs for massive backlink data.

• Does the API support data reselling? Yes. Serpstat explicitly allows data reselling via its API, ideal for agencies and developers building SEO data products; see API integration basics.