Screaming Frog SEO Spider is a desktop website crawler from the UK; the free version crawls 500 URLs and the $279/year paid license unlocks unlimited crawling and 300+ technical SEO checks.
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Semrush is an omnichannel digital marketing platform founded in Boston, USA in 2008 with 25B+ keywords and 43B+ backlinks, serving over 10 million users and listed on the NYSE in 2021.
Ahrefs is an SEO tool suite headquartered in Singapore, founded in 2010, with a backlink index of 42 billion+ web pages and a 10 billion+ keyword database, widely used by SEO professionals worldwide.
Wincher is an SEO rank tracking tool founded in Hamburg, Germany in 2016, offering daily keyword ranking monitoring, white-label reports and site audits, with a free plan tracking around 50 keywords.
Screaming Frog is a UK-based technical SEO desktop tool brand; its SEO Spider crawls 500 URLs free and $279/year paid, and together with Log File Analyser and an API it covers auditing, log analysis and automation.
Neil Patel SEO is the SEO and content marketing platform founded by American marketer Neil Patel; the free SEO Analyzer and Ubersuggest cover keyword research, site audits, and rank tracking, with paid plans from $12/month.
Moz is an SEO tool brand founded in 2004 in Seattle, creator of the DA/PA 0-100 metrics; Moz Pro, MozBar, and Moz Local cover keyword research, backlink analysis, and local SEO.
Cognitive SEO is a US-based SEO toolset focused on content optimization and backlink analysis, offering Content Intelligence, rank tracking, and site audits from about $49.95/month per tool.
Serpstat is an all-in-one SEO platform founded in 2016, with a database covering 8.62B keywords and 230 countries, over 1.1M users, and known for its value pricing and 7-day free trial.
Seobility is an SEO audit and page optimization tool founded in Germany in 2014; the free plan crawls 1,000 URLs, Premium starts at EUR 49.90/month and it has over 600,000 registered users.