Company Overview

Founded in 2018 with a fully remote working model, Userpilot is a leading user onboarding and product adoption platform, focused on the product-led growth (PLG) space.

Userpilot helps SaaS companies improve feature adoption, user activation, and retention through in-app onboarding experiences. With the mission of "helping product teams build excellent user experiences without relying on engineering resources," the platform provides product adoption tools including Flows, Checklists, Surveys, Analytics, and Localization.

Core Products and Services

  • Flows: In-app onboarding flows.
  • Checklists: Onboarding checklists.
  • Surveys: NPS and micro-surveys.
  • Analytics: Feature adoption analysis.

Core Strengths

  • No-Code Onboarding: No reliance on engineering resources.
  • Product-Led Growth: Improve activation and retention.
  • Data-Driven Optimization: A/B test onboarding content.

Key Milestones

  • 2018: Userpilot founded.
  • Growth: Serves hundreds of SaaS companies.
  • 2026: Continues expanding PLG capabilities.

Market Position

Userpilot competes with the following providers in the product experience market:

  • Appcues: A user onboarding platform.
  • Pendo: A product experience platform.
  • WalkMe: A digital adoption platform.

Related providers: Productivity