Company Overview
WalkMe was founded in 2011 by Adi Azaria, Dan Adika, Eyal Cohen, Yuval Shalev, and Rafael Sweary. Headquartered in Tel Aviv, Israel, the company went public on NASDAQ in June 2021 (ticker: WKME) and is recognized as the category creator and global leader of the Digital Adoption Platform (DAP) market.
WalkMe helps enterprises guide employees and customers through complex digital tools and processes, with deep integrations for SalesForce, SAP, Oracle, and other major enterprise software systems, serving thousands of enterprise customers across finance, healthcare, manufacturing, and other industries.
Core Products and Services
- Digital Adoption Platform (DAP): In-app guidance, smart overlay, multi-app support
- Insights: Behavior analytics, adoption reports, ROI analysis
- Automation: Process automation, smart form fill, cross-system orchestration
- Editor: No-code editor, conditional triggers, multi-language management
- Enterprise Integrations: WalkMe for SalesForce, SAP, Oracle, ServiceNow
Core Strengths
- DAP Category Creator: Defined the digital adoption platform market
- Enterprise Deep Integration: Native integration with SalesForce, SAP, Oracle
- Non-Invasive Architecture: Smart overlay technology without modifying source apps
- Full-Stack Digital Adoption: From guidance to analytics to automation
- Public Company: Listed on NASDAQ (WKME)
Key Milestones
- 2011: Founded in Tel Aviv, Israel
- 2015: Completed Series B funding
- 2017: Launched WalkMe Insights
- 2019: Released WalkMe Automation
- 2021: Listed on NASDAQ (WKME)
- 2023: Launched AI-powered smart guidance and automation
- 2026: Continuing to deepen enterprise DAP capabilities
Market Position
WalkMe competes with the following providers in the digital adoption platform market:
- Whatfix: Direct competitor, focused on employee training scenarios
- Appcues: User guidance platform for SaaS product experience
- Userpilot: Product adoption platform
- Pendo: Product analytics and guidance platform