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Audience Segmentation

Audience Segmentation covers related products, services, and industry information, bringing together service providers and product options to help readers compare features, pricing, use cases, and current market developments.

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Adobe Analytics

United States

Adobe Analytics is an enterprise-grade, cross-channel data analytics platform that evolved from Omniture, acquired by Adobe in 2009 for $1.8 billion and adopted by over 80% of top global retail brands. Its dozen-plus attribution models and Adobe Sensei AI make it the standard analytics foundation for large retailers, media, and financial firms.

Klaviyo

United States

Klaviyo is an e-commerce marketing automation platform founded in 2012 in Boston, USA, with 2023 revenue above $700 million, offering a free plan with 250 contacts, coordinated email and SMS, and deep integration with Shopify and other major platforms.

Mailchimp Email

United States

Mailchimp Email is a leading email marketing platform offering drag-and-drop builder, marketing automation workflows, audience segmentation, and A/B testing to manage the full email marketing lifecycle.