Microsoft Clarity is a free user behavior analytics tool launched by Microsoft in 2020, offering unlimited session recordings, click/scroll heatmaps, and rage-click detection with seamless Google Analytics 4 integration, now merging into the GA4 ecosystem.
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Metrical is a US-based privacy-friendly lightweight web analytics tool offering event tracking, heatmaps, and session recording, with a tracking script of about 1-2KB, cookie-less compliance by default, and a free plan to get started.
Counter is a minimal, privacy-friendly web analytics tool based in the United States, tracking traffic without cookies and defaulting to GDPR compliance, offering a lightweight alternative to Google Analytics with real-time core metrics.