Moz is an SEO tool brand founded in 2004 in Seattle, creator of the DA/PA 0-100 metrics; Moz Pro, MozBar, and Moz Local cover keyword research, backlink analysis, and local SEO.
Mangools is an affordable SEO tool suite founded in 2014 in Slovakia. KWFinder covers 2.5 billion+ keywords and LinkMiner covers 9.5 trillion backlinks, serving 2.8 million+ users as a high-value choice for beginners and small teams.
Link Assistant is the developer of SEO PowerSuite, founded in 2007, offering an all-in-one desktop toolkit covering rank tracking, website audit, backlink analysis, and link building for 2,000,000+ SEO professionals. The free version is free forever and Professional starts at $349/year.
SpyFu was founded in 2008 and is headquartered in Phoenix, USA, as an SEO/PPC tool focused on competitor keyword and ad strategy analysis, with 11 billion+ keywords and 20+ years of SEO and 10+ years of Google Ads history, starting at $39/month.
Serpstat is an all-in-one SEO platform founded in 2016, with a database covering 8.62B keywords and 230 countries, over 1.1M users, and known for its value pricing and 7-day free trial.
Moz is an SEO tool brand founded in 2004 in Seattle, creator of the DA/PA 0-100 metrics; the free MozBar extension and Moz Pro suite cover keywords, backlinks, and site audits.
Majestic is a backlink analysis specialist founded in the United Kingdom in 2004, with a Fresh Index covering 61.68 billion+ unique URLs. It pioneered Trust Flow / Citation Flow metrics, with LITE plans from $49.99/month for backlink audits and link building research.
Bing Webmaster Tools is Microsoft's free official webmaster and SEO tool, offering IndexNow near-instant indexing, keyword research, and backlink analysis. It covers about 3% of global Bing search share and integrates with Bing Copilot, making it a low-cost way to reach Bing and AI search audiences.