Company Overview
Heap was founded in 2013 by Matin Movassate and Ravi Parikh as a Y Combinator W13 startup. Headquartered in San Francisco, CA, Heap pioneered auto-capture technology — automatically recording all user interactions without manual event tracking code. In 2023, Heap was acquired by Contentsquare, a leader in digital experience analytics.
Related provider: Heap Service Details
Core Products
- Heap Analytics: Auto-capture product analytics platform with retroactive event definition
- Heap Session Replay: Watch real user sessions to understand behavior and friction points
- Heap AI: AI-driven insights that automatically identify user behavior patterns and anomalies
- Heap for Mobile: Auto-capture analytics for iOS and Android apps
- Heap Integrations: 100+ integrations with data warehouses, BI tools, and marketing platforms
- Heap Connect: Data pipeline for exporting raw event data to data warehouses
Core Strengths
Auto-Capture: Automatically records all clicks, views, and form interactions
Retroactive Definition: Define events after data collection, no pre-planning needed
Data Retrospection: Analyze historical data retroactively without re-instrumentation
Key Milestones
- 2013: Founded as YC W13 startup, focused on auto-capture analytics
- 2020: Launched Session Replay feature, expanding into UX analytics
- 2023: Acquired by Contentsquare, joining the digital experience analytics ecosystem
- 2026: Operating as a Contentsquare brand, serving global customers
Market Position
Heap competes with the following providers in the Product Analytics market:
- Mixpanel: Event-driven product analytics requiring manual instrumentation
- Amplitude: Product analytics leader; IPO in 2021 (NASDAQ: AMPL)
- PostHog: Open-source product analytics with self-hosted deployment
- FullStory: Digital experience analytics platform focused on session replay
- Hotjar: Heatmap and user behavior analytics (acquired by Contentsquare in 2021)
