Overview

UserVoice was founded in 2008 in San Francisco by Richard White, Jason Putorti, Eric Pinzur, and Michael Rispoli. It is a customer feedback management platform for product teams. Its best-known Feedback Boards help companies collect customer feature requests, vote and rank them, and turn customer voice into the product roadmap.

UserVoice combines feedback management with support ticketing and NPS surveys, letting product teams extract needs directly from customer data. Since 2021 it has been operated by A Curious Company, which officially claims 20 years of experience helping teams build feedback programs.

Key Strengths

  • Feedback boards and voting: Customers submit suggestions, vote, and comment in one place; ideas are de-duplicated, aggregated, and ranked by impact, backed by 20 years of official experience, avoiding the "black hole" perception. See product roadmap planning.
  • Feedback-volume pricing: Pricing scales with feedback volume and tools rather than seats, so every team member can participate without extra cost, with a 30-day free trial.
  • Customer trust gains: Official data shows feedback program participants are 20% more likely to become promoters, and closed-loop replies improve NPS.
  • Feedback-support loop: Ticketing integrates with feedback data across 3 modules (feedback, ticketing, NPS), so frontline support needs feed directly into product decisions.
  • Fast migration: CSV/API bulk import for existing feedback (technical setup in 1-2 weeks), with complex migrations handled by the technical success team.
  • Security and compliance: Enterprise-grade security and compliance capabilities including audit logs, with overall onboarding in 4-6 weeks.

Product Ecosystem

Feedback

The core product - feedback boards, idea voting, de-duplication and aggregation, customer segmentation, and prioritization.

Help Desk

A support ticketing system integrated with feedback data so agents extract needs from customer voice.

Guides (Knowledge Base)

A help center/knowledge base builder for self-service resolution, reducing repetitive tickets.

Forums

Public feedback forums where users submit, discuss, and vote on feature requests.

NPS Surveys

Net Promoter Score surveys and analytics tracking customer loyalty, linked to feedback programs.

API and Integrations

A RESTful API supports integrating feedback data with external systems such as CRM and help desks.

Limitations

  • Opaque pricing: Pricing requires sales contact and is based on feedback volume, making it costly for SMBs.
  • Feedback-first focus: Help Desk and knowledge base depth is below Zendesk and Freshdesk, so pure support teams may find it over- or under-scoped.
  • Onboarding depends on the vendor: Technical setup takes 1-2 weeks and overall onboarding 4-6 weeks, requiring official guidance and a customer success manager.
  • Smaller ecosystem: Compared with rivals such as Aha!, Productboard, and Canny, community tutorials and third-party cases are fewer.

Use Cases

  • SaaS product teams (recommended ★★★★★): Collect feature requests, vote and rank them, and build product roadmaps.
  • Companies that value customer voice (recommended ★★★★): Bring frontline support needs into product decisions.
  • Teams needing NPS and loyalty management (recommended ★★★★): Feedback programs paired with NPS surveys improve customer trust.
  • Pure support ticketing teams (recommended ★★): Help Desk depth is limited; evaluate Zendesk and Freshdesk.

Pricing

Plan Pricing Key features
Feedback / Feedback Boards Custom quote Feedback collection, voting, prioritization, customer segmentation
Help Desk Custom quote Ticketing system, feedback integration
Guides Knowledge Base Custom quote Help center, self-service
NPS Surveys Custom quote Loyalty surveys and analytics
Free trial 30 days Full-feature trial, activated by sales

Note: UserVoice pricing is based on feedback volume, tools, and integrations (not seats); specific quotes require contacting sales (official site, August 2026).

FAQ

  • How is UserVoice priced? It is priced by feedback volume, tools used, and integrations, not by seat, so all team members can participate without added cost; specific quotes require contacting sales. See the customer service platform guide.

  • Is there a free trial? Yes - contacting sales for a demo gives you a 30-day free trial workspace; see SaaS billing best practices.

  • UserVoice or Productboard/Aha!? UserVoice emphasizes customer feedback collection and voting (customer-voice-driven); Productboard focuses on the full product management workflow, and Aha! on roadmaps and strategy. Choose UserVoice for pure feedback-driven scenarios. See product roadmap planning.

  • Can I migrate existing feedback data? Yes. CSV/API bulk import is supported, and complex migrations are assisted by the technical success team; see API integration basics.

  • Is UserVoice suitable for pure support teams? Its core is product feedback, so Help Desk/knowledge base depth is limited; for pure support, evaluate Zendesk or Freshdesk. See ticketing system comparison.