Tag collection

Behavior Analytics

Behavior Analytics organizes service providers and product options around data analytics and observability so readers can research product differences, service quality, use cases, and industry changes.

Provider

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Hotjar

Malta

Hotjar is a user experience and behavior analytics tool founded in Malta in 2014, using heatmaps, session recordings, surveys, and feedback widgets to understand real visitor behavior across more than 1 million websites worldwide.

Heap

United States

Heap Analytics is Heap's product analytics platform focused on data analysis and auto-instrumentation, capturing every user event with a single integration. It offers event, funnel, and retention analysis, session replay, SQL querying, and warehouse integrations, with a free tier of 5,000 events per month.

Woopra

United States

Woopra is a customer journey analytics platform that tracks user behavior across channels and unifies website, app, email, and support data into a single customer view for SaaS and e-commerce teams.

Mixpanel

United States

Mixpanel was founded in San Francisco, United States in 2009 as a leading event-driven product analytics platform, serving 26,000+ business customers, covering events, funnels, retention, cohorts, A/B testing, and messaging, with a free plan of 100,000 MTU per month.

Hotjar

Malta

Hotjar, founded in 2014 and headquartered in Malta, is one of the most popular user behavior and feedback platforms, combining heatmaps, session recordings, surveys, feedback widgets, and funnels. The free plan records 35 sessions per day, and the platform serves 1,000,000+ websites.

Heatmap.com

United States

Heatmap.com is a US-based AI behavioral analytics and ecommerce conversion-optimization platform trusted by 1,000+ ecommerce brands. It auto-generates heatmaps and reports, supports session recordings, funnels, and element-level revenue attribution, and connects to major AI assistants via MCP.