Hotjar is a user experience and behavior analytics tool founded in Malta in 2014, using heatmaps, session recordings, surveys, and feedback widgets to understand real visitor behavior across more than 1 million websites worldwide.
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Microsoft Clarity is a free user behavior analytics tool launched by Microsoft in 2020, offering unlimited session recordings, click/scroll heatmaps, and rage-click detection with seamless Google Analytics 4 integration, now merging into the GA4 ecosystem.
Hotjar, founded in 2014 and headquartered in Malta, is one of the most popular user behavior and feedback platforms, combining heatmaps, session recordings, surveys, feedback widgets, and funnels. The free plan records 35 sessions per day, and the platform serves 1,000,000+ websites.
Crazy Egg is a user behavior visualization analytics tool founded in 2005, known for click heatmaps, scroll maps, session recording, and built-in A/B testing, with Basic plans from about $29/month to help websites optimize conversion.